Meet the producer
Hi, I’m James Sibley.
I’m a producer, director and on-camera presenter with a background in biology and more than 550K followers across social platforms. Over the past five years I’ve built the largest independent media platform in aquaculture and led productions on 150+ farm sites in 14 countries and counting.
Now I’m bringing an expanded approach to food production of every kind: celebrating next-generation farming and cultivation that works, and giving the public a reason to believe in it.
More about James
Behind the camera, in front of it, and with an audience of over half a million people.
James isn’t hired talent reading a script. He’s the producer, the presenter and the platform, so your story arrives with built-in credibility and reach.
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Views across social platforms
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Followers on owned channels
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Farms filmed across 14 countries
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Full-service campaigns, built, shot, edited and distributed in-house
Clients & partners
What we make
Every production is built to earn trust with the people who matter most to you: consumers, buyers, regulators and the next generation of your workforce.
View work
Industry campaigns
Multi-stakeholder campaigns for trade bodies and governments, built to shift public perception at scale, open international markets and attract investment.
Social media series
Short-form series for farms, fisheries and food companies. Built to turn casual scrollers into loyal followers and connect producers directly with the people who buy their food.
Films
Long-form features that take audiences inside how food is grown, raised, caught and processed, and explore the hard questions honestly, emotively, beautifully.
Beyond @SIBLEYAQUA
James' channels are only half of it.
Every shoot is planned and filmed for your wider marketing too. Alongside what goes out to our audience, we build content you own and use across every part of your business.
Advertising
TV, cinema and paid social spots, tailored to your vision with the asset library we build.
Company socials
Series and shorts built for your own channels, in your brand’s voice.
Stills and photography for brochures, packaging, reports and trade press.
Investor relations
Films and visuals for funding rounds, investor updates and annual reports.
Recruitment
Films that show the next generation what the work really looks like.
Asset libraries
Evergreen footage your team can keep drawing on for years.
Testimonials
“The video series James produced was outstanding, with engagement, reach, and views across multiple social media platforms far exceeding our expectations.”
Mel Shirley, Marketing Manager
Aquaculture New Zealand
“James' ability to give a bipartisan, professional and unique perspective on our company has greatly impacted our brand and species in a once-in-a-lifetime way.”
Daniel Suseck, Sales Manager
Baja Aqua Farms
“James has a keen eye for storytelling and sincere appreciation and curiosity for the aquaculture industry… Working with James is a pleasure and the integrity of his work is evident.”
Trixie Betz, Communications
Maine Aquaculture Association
Featured work
Social media series
Short-form campaigns made for Meta, TikTok, YouTube Shorts, and LinkedIn. Scroll to see more.
Tassal
Australia
Aquaculture New Zealand
South Island, New Zealand
BC Salmon Farmers
BC, Canada
Unity Marine
Falkland Islands
Mowi Ireland
Ireland
Baja Aqua Farms
Ensenada, Mexico
Industrial Plankton
Maryland, USA
McFarland Springs
California, USA
Films
Long-form films for YouTube, broadcast and screenings.
Kefalonia Fisheries
Greece
Unity Marine
Falkland Islands
Troticoltura Puccini
Tuscany, Italy