South Island, New Zealand · 2025
Aquaculture New Zealand
One campaign, backed by a national industry
Goal
Build public trust and attract investors in New Zealand aquaculture with a single campaign funded across the sector.
My role
Pitched, directed, filmed, presented, edited, and distributed. Worked with a videographer.
What we made
A national short-form series co-funded by six organizations and Aquaculture New Zealand.
Results
12M+ views, 100K+ hours of watch time, NZ$175K+ in earned media value in the first month alone, and a doubled Instagram following.
NORTHWEST EUROPE · 2024–2025
Mowi
A year-long national program
Goal
Differentiate Scottish salmon in the global marketplace and build social license.
My role
Digital Content Lead. Pitched, produced, filmed, presented, edited, and distributed content across Northwest Europe, coordinating Salmon Scotland member organizations.
What we made
A national content program, plus chef visits to farms and community and school events across the Scottish Highlands.
Results
50M+ views, 200K+ hours of watch time, and an end-of-program results review presented to the Salmon Scotland board.
Falkland Islands · 2026
Unity Marine
Opening a conversation in the Falklands
Goal
Build public understanding of a proposed salmon farming shift for the island.
My role
Pitched, directed, filmed, presented, edited, and distributed. Worked with field help and an editor.
What we made
A 3-part series, a full-length film, 11 shorts, a cinema ad, and a curated asset library.
Results
1M+ views, reaching most Falkland Islanders. A month after the campaign, the government moved forward on a consultation that had stalled for a decade.
Australia · 2026
Tassal
A month inside Australian aquaculture
Goal
Build a linear story of discovery across Australia's key aquaculture regions.
My role
Pitched, directed, filmed, presented, and distributed. Worked with field help and an editor.
What we made
A 16-part short-form series plus a full-length film.
Results
800K+ targeted views across one of Australian aquaculture's most extensive deep-dives.
Ensenada, Mexico · 2024
Baja Aqua Farms
Telling the story of bluefin tuna ranching
Goal
Share the company’s story and its species with a wider audience.
My role
Pitched, directed, filmed, presented, edited, and distributed. Full campaign ownership.
What we made
A 4-part short-form series for social media.
Results
6M+ views and 40K+ hours of watch time. It “greatly impacted our brand and species in a once-in-a-lifetime way” – Baja sales manager.
B.C., Canada · 2026
BC Salmon Farmers Association
Vancouver Island and the political landscape
Goal
Inform the public and policymakers on the science behind BC's salmon farms during the federal transition debate.
My role
Pitched, directed, presented, and distributed. Worked with a film crew and editorial team.
What we made
A 3-part short-form series.
Results
1.5M+ views, with paid media targeting key policy audiences, including Ottawa.
California, USA · 2026
Seatopia
Redefining USA-grown, premium seafood
Goal
Introduce Seatopia’s new SKU of farmed trout through the farm that raises it.
My role
Pitched, directed, filmed, presented, and distributed. Worked with field help and an editor.
What we made
A 5-part short-form series.
Results
Brought US inland trout farming and its feed practices to Seatopia's customers.
Italy, Greece & Ireland · 2024–2026
Rooted in Flavour
A cinematic series going beyond the farms
Goal
Explore aquaculture through the places, people, culture and food around it.
My role
Producer and presenter. Worked with a film crew and editorial team.
What we made
A long-form YouTube film series, with episodes in Tuscany, Kefalonia and Ireland.
Results
2 episodes live, with 3 more releasing through 2027.