James Sibley holding a farmed barramundi on a fish farm in Australia

James Sibley: Producer & on-camera talent

Boots on the ground, and in the water.

I build campaigns that redefine how global food producers earn the trust of the people they feed.

I started Sibley Productions in 2021 with an iPhone and a TikTok account. Today it’s the largest independent media platform in aquaculture, with 550K+ followers and 300M+ views across social platforms. I’ve led productions on 150+ farm sites in 14 countries, from planning and filming to editing and presenting on camera, for everyone from the world’s largest seafood companies to single-farm owner-operators.

Based in New York City, I work with a global filming and editorial team to build campaigns with lasting impact.

Now I’m bringing that experience to food production of every kind.

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Get in touch

Let’s get filming!

My time is split between on-location shoots around the world and working with our editorial team in New York City.

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On location

James Sibley on location: Ireland film set
James Sibley on location: Scotland, Wester Ross
James Sibley on location: Falkland Islands
James Sibley on location: New Zealand
James Sibley on location: Greece, pointing
James Sibley on location: Greece drone
James Sibley on location: Salmon farm, laughing
James Sibley on location: Australia, barramundi
James Sibley on location: On stage, Aquaculture Europe
James Sibley on location: Norway aquarium
James Sibley on location: Norway, Hofseth
James Sibley on location: USA trout
James Sibley on location: Salmon farm, stormy
James Sibley on location: Italy
James Sibley on location: Mowi crew
James Sibley on location: Salmon farm, tub
James Sibley on location: Lumpfish
James Sibley on location: Fladen jacket
James Sibley on location: Salmon farm, bib